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Why is branding crucial to having a successful business? To understand that, one must first understand what branding is to begin with. The term "branding" refers to the process of identifying your company. In other words, it's how your customers...

In today’s age of technology, social media has become the most influential platform for not only social networking but also as a great way of digitally advertising your brand and its products. There is no doubt about the power that...

THINKING OF OPENING A RETAIL STORE? HERE’S WHAT YOU NEED TO KNOW Has opening a retail store been on your mind lately but don’t know where to start? That’s completely okay since opening a retail store can often be overwhelming....

The Online E-Commerce Business Some Essentials for Beginners  Selling a niche product online with focused goals insight has proven to be quite profitable for some people out there. However, going by the E-Commerce statistics, about 50% of online stores fail...